Red Food started in 1908 by Frank McDonald. During World War II, for their first time, Red Food sold turkeys for forty-five cents per pound to customers for Thanksgiving. They also told customers to "invite a soldier and serve turkey this Thanksgiving. " In 1979, Promodès, a food distribution firm based in Caen, France, made a bid to buy Red Food Stores, Inc. for $23 million. By 1980, the acquisition was completed, for a total of $36 million. The Red Food purchase gave Promodès 23 supermarkets centered primarily in southern Tennessee, plus additional stores in Georgia and Alabama as well. In order to finance Promodès' expansion, which would invest more than Ffr 2 billion between 1979 and 1984, the company went public in 1979.