The puppies were a variety of plush stuffed dog dolls with floppy ears and droopy eyes. They came in a variety of colors (gray, brown, white), some with spots. Each one came in a cardboard case shaped like a doghouse with an "adoption" certificate. The tagline was "Loveable Huggable". Smaller versions were also created (approximately 5 inches (13 cm) long), and a line of cats called Pound Pur-r-ries was also released. Each authentic toy puppy had a heart-shaped or a bone (on the very first edition puppies) emblem near its tail that sported a "PP" logo with either a dog (Puppies) or cat (Purries) peeking above it.